Search Engine Marketing Policy

Effective November 6, 2026

This policy applies to every authorized dealer ("Dealer") of Apex Development Manufacturing LLC ("Apex") that advertises Apex products through paid search, shopping, display or paid social campaigns. It is part of the Dealer Agreement and works with the Domain Name Policy and the Minimum Advertised Price Policy.

1. Brand Keywords

Dealers may not bid on, or buy as keywords, any Apex trademark or product name ("Marks"), such as "Apex," "ADEV," "MedMod," "BRDG," "CUF," "CVRT," "HQ Belt" and "RSPNDR." This applies to exact, phrase and broad match, and to misspellings and variations. Dealers should add Apex brand terms as negative keywords in their campaigns.

2. Generic Keywords

Dealers may bid on generic category terms that do not contain a Mark, such as "trauma kit," "concealed carry belt," or "everyday carry pouch."

3. Ad Text and Display

  • Do not use a Mark in an ad headline, description or display URL.
  • Do not suggest that the Dealer is Apex, or that the ad or landing page is an official Apex site.
  • Use only Apex-supplied or Apex-approved images, logos and product descriptions.
  • Make accurate claims. Do not make medical or safety claims about Apex products that Apex has not approved.
  • Do not make comparisons that disparage Apex or another brand.

4. Landing Pages and Pricing

Ads must lead to a Dealer-owned page that follows the Domain Name Policy and clearly identifies the Dealer as an independent authorized reseller. Advertised prices must follow the Minimum Advertised Price Policy.

5. Organic Search and Social Content

Dealers may use product names naturally in page content, product titles and descriptions, and in social posts, as long as the content is accurate and follows the Dealer Agreement and this policy. Dealers may not create accounts or pages that use a Mark in their name without approval under the Domain Name Policy.

6. Dealers Outside the United States

Dealers outside the United States must also follow the advertising, consumer-protection and competition laws of their Territory and the rules of each advertising platform. Where those laws or rules conflict with this policy, the Dealer should tell Apex, and the parties will work out a solution.

7. Monitoring and Corrections

Apex may review Dealer advertising and may ask for screenshots or campaign settings. After written notice, a Dealer must correct any violation within five (5) business days, or at once if the ad is misleading or illegal. Repeated violations may lead to suspension of marketing support or action under the Dealer Agreement.

8. Changes and Questions

Apex may change this policy on 30 days' written notice to Dealers. Questions can go to info@apexdevelopment.co.