Minimum Advertised Price Policy

Effective November 6, 2026

This policy is issued by Apex Development Manufacturing LLC ("Apex") for its authorized dealers ("Dealers"). It is a unilateral Apex policy. It is not a contract term, and no Dealer is asked to agree to it. Apex announces it, and each Dealer decides for itself whether to follow it and keep its Apex dealer account.

1. Purpose

Apex invests heavily in design, testing, U.S. manufacturing and customer education. This policy protects the value of the Apex brand and supports Dealers who invest in product knowledge and service.

2. What MAP Means

The minimum advertised price ("MAP") of an Apex product is the price shown for that product in the MAP column of the current Apex Dealer Price List, which is available to approved Dealers in the dealer portal. This policy does not list prices. Apex may update MAP values on 30 days' written notice.

3. What Is Covered

MAP applies to the price a Dealer advertises or displays to the public. That includes the Dealer's website and webshop, paid and social media ads, email marketing, printed catalogs and flyers, and any other channel the Dealer controls and that is permitted under its Dealer Agreement. Advertising a price below MAP, or advertising a discount, coupon or bundle that brings the advertised price below MAP, is not allowed.

4. What Is Not Covered

  • The price at which a Dealer actually sells. Each Dealer sets its own resale prices independently, and Apex does not require any particular selling price.
  • Quotes, bids and tenders given to public-sector or institutional customers.
  • Prices given in person, by phone, or in a private written quote after a customer asks.
  • Promotions announced in writing by Apex.

5. Dealer Responsibilities

  • Make sure all advertising the Dealer controls follows this policy, including ads placed by agencies or other third parties on the Dealer's behalf.
  • Correct any non-compliant advertisement within five (5) business days after receiving notice from Apex.

6. Notice and Enforcement

Apex may review Dealer advertising. If Apex finds an advertisement that does not follow this policy, it will send the Dealer written notice by email. Apex may decide, on its own and without any agreement with any other party, to stop supplying a Dealer that continues to advertise below MAP after notice. It may also suspend access to Apex marketing materials and promotions, or end the relationship under the notice terms of the Dealer Agreement.

7. Dealer Independence

Nothing in this policy limits a Dealer's freedom to set its own resale prices. Apex does not discuss resale prices with Dealers and does not make agreements or understandings with Dealers about them. A Dealer that does not wish to follow this policy may choose not to advertise Apex products.

8. Dealers Outside the United States

For Dealers outside the United States, this policy applies only to the extent permitted by the competition and antitrust laws of the Dealer's Territory. Where those laws do not permit it, this policy does not apply to the Dealer and Apex will not enforce it there.

9. Changes and Questions

Apex may change this policy on 30 days' written notice to Dealers. Questions can go to info@apexdevelopment.co.